Rotor Loader

Rotor Loader

CNH No. 1 in Australia

Lugano, Switzerland – (Marketwire – February 9, 2010) – breaking the record results in 2009 for agricultural trademarks of CNH in Australia, where The combined results of New Holland and Case IH Agriculture Agriculture achieved the leading position in the market.

Fusignani Franco, Head of International CNH, on a business visit to Australia, said: "This has been an excellent year for our agricultural brands, New Holland and Case IH Agriculture Agriculture in the Australian market. We have achieved leadership in the tractor at the combine and baler segments, our brands has not only achieved the first position in the market since June 2009, but improved and consolidated their positions year's end. "

The visit of Mr. Fusignani comes as part of a big meeting with dealers and equipment in Australia aimed at celebrating the results and discuss actions for 2010.

On this occasion, added: "We have increased fees market in all product lines based on the quality of our products and strong customer-focused support of our teams and distribution networks in Australia. These results have been possible also thanks to a series of key actions that our company centrally developed in close synergy with the local teams. Among them, we have invested in improving and renovation of premises of the Party Depot Center, we have increased the focus on service and financial offers special packages, through our financial services local business to support our customers. We consider Australia a key market and we are paying close attention to the requests and needs of agriculture in this market. "

Market Outlook —

Market conditions were positive, as observed Mr. Fusignani, due to a number of factors: "In 2009, the tractor industry grew to 11,500 units topping a third consecutive year of industry recovery, underpinned by the continued confidence in agriculture and good rains in many parts of Australia, particularly early in the season of winter cereals. Moreover, the industry's sales benefited from the investment Federal Government service, which offers a tax rebate of 50% depreciation of capital investment for companies with a turnover of less AUS $ 2 million. "

New Holland Agriculture: the big jump in market share in all segments of the tractor

"New Holland Agriculture there were significant increases in participation in all major segments. The advantage of the brand in one of the largest product offerings in industry, which also covers the need for specialized tractors – orchards and vineyards – forage harvesters and grape harvesters are market leaders in the industry. The positive results are particularly relevant in every segment of tractors, with a focused approach in the business of compact tractors, mid-range targeting and higher ranks horsepower tractor, "he said.

"The first thing mentioned was the Auto Command ™ T7000, based on the success the award-winning series of tractors Tractor T7000 that was awarded in 2010. The range of Auto T7000 Command further improves fuel economy, productivity, comfort and the class-leading power to weight ratios allowing customers in Australia to achieve the best return on your investment.

New Holland Agriculture achieved excellent versatile performance with the T6000 tractor range, an ideal option for operations and sugarcane harvest hay, heavy loader work, mowing the edge road or applications of row crops. Best selling products also include the powerful T8000 and T9000 Tractor logo of 4EWD, ranging from 370 to 594 horsepower, which reduces the work of large acres of crop and soil-hauling jobs.

In addition, the brand unveiled its new range BB9000 of large rectangular balers on the market, helping grow its position as market leader in this segment.

It also introduced the CR9080 combine dual rotor, positioned as the greatest ability to combine available in Australia, and released Blue Future, a new funding program for its retail customers for making a purchase easily and economically viable, "he said.

Case IH, best in class performance in the combine segment

"Case IH gained market share as farmers realized the benefits of efficiency and value of products from Case IH. The profits were made along the ranks, but were particularly marked in the segment 60-100 horsepower tractor segment and more than 140 horsepower. Case IH new Maxxfarm Range proved a popular choice as a high value tractor and loader combination, much sought after by small landholders, "he added.

"At the other end of the spectrum, Case IH achieved good results in the traditionally strong, over 140 horsepower in the segment, and the machine '2009 Agritechnica Of The Year 'winning CVT Puma, Magnum and Steiger ranges continued to provide Australian farmers with the ideal combination of power, performance, productivity and accuracy needed over large areas.

Case IH experienced excellent gains in sales of combine harvesters as the 88 and 20 of the axial flow series ® combines consolidated its position as the choice of professional farmers of the combine. Vendor-depth knowledge in high-power tractors and combines all Case IH added that for more business in 2009, while innovation and productivity of our class-leading cotton pickers, cane harvesters sugar and sprinklers represent a growth opportunity for farmers today, "he said.

Mr. Fusignani concluded: "This contributed to the outstanding results: the right mix of quality products supported by teams of specialist staff with an excellent spirit of dedication and experience towards the customer. On this basis, I think we can improve and consolidate our positions in 2010. "

CNH
CNH Global NV is a leading global agriculture and construction equipment businesses. Supported by more than 11,300 dealers in 170 countries, CNH brings together the knowledge and heritage of their families Case and New Holland, with the mark of the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global NV, whose stock is traded on the NYSE (NYSE: CNH), is a majority owned subsidiary of Fiat SpA (FIA: MI). More information about CNH and its Case and New Holland line at www.cnh.com.

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